Title
Words That Work: It's Not What You Say, It's What People Hear,New
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behindthescenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like 'The Ten Rules of Successful Communication' and 'The 21 Words and Phrases for the 21st Century,' he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's sixbilliondollar decision to buy DirectTV was smart because satellite was more cutting edge than 'digital cable,' and why pharmaceutical companies transitioned their message from 'treatment' to 'prevention' and 'wellness.'If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main theme of 'Words That Work'? A: 'Words That Work' focuses on the impact of language in communication, explaining how the choice of words can influence decisions in business, politics, and everyday life.
- Q: Who is the author of 'Words That Work'? A: The author is Dr. Frank Luntz, a well-known communications expert who has worked with various Fortune 500 companies.
- Q: What type of binding does this book have? A: 'Words That Work' is available in a paperback binding, making it easy to handle and read.
- Q: How many pages are in 'Words That Work'? A: The book contains 368 pages, providing an in-depth exploration of effective communication.
- Q: When was 'Words That Work' published? A: 'Words That Work' was published on August 5, 2008.
- Q: What can I expect to learn from this book? A: Readers can expect to learn strategies for effective communication, including the ten rules of successful communication and key phrases for modern dialogue.
- Q: Is 'Words That Work' suitable for professionals in various fields? A: Yes, the insights shared in 'Words That Work' can benefit professionals in business, politics, marketing, and any field that relies on effective communication.
- Q: Does the book include real-life examples? A: Yes, Dr. Luntz provides real-life examples and case studies, illustrating how specific word choices have influenced major decisions and public perception.
- Q: What edition of 'Words That Work' is available? A: The book is available in a revised edition, which may include updated insights and examples.
- Q: What is the condition of the book being sold? A: 'Words That Work' is sold in new condition, ensuring a high-quality reading experience.