Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture,Used

Workers Go Shopping in Argentina: The Rise of Popular Consumer Culture,Used

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SKU: DADAX0826352421
Brand: University of New Mexico Press
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Winner of the Thomas McGann Award from the Rocky Mountain Council for Latin American StudiesCombining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of lowincome consumers in postwar Argentina along with their unprecedented economic and political influence. Her study reveals the scope of the remarkable transformations fueled by the new market by examining the language and aesthetics of advertisement, the rise of middle and upperclass anxieties, and the profound changes in gender expectations.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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