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Write Great Ads: A Stepbystep Approach
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You Don'T Have To Be Especially Creative. And You Can Forget About Writer'S Block. Because Now, Even If You'Ve Never Written Advertising Before, There'S A Simple Proven Way To Write *Ads* Great Copywriters Aren'T Born. They'Re Made! That'S Because Writing Isn'T A Talent You'Re Born Withit'S A Skill As Learnable As Driving A Car Or Typing. Write Great Ads Takes The Mystery Out Of Copywriting And Shows How To Write Effective Advertising Copy For Print Ads, Direct Mail Packages, Radio Spots, And Television Commercials. Write Great Ads Takes You, Stepbystep, Through Every Aspect Of The Process. You'Ll Learn:* How To Zero In On The Key Features And Benefits Of Your Ad* How To Write A Headline That Really Sells* How To Come Up With An Original, Effective Selling Concept* How To Put All The Facts Together And Craft An Irresistible Call To Actionguaranteed To Pull In Sales!This Oneofakind Workbook Breaks Advertising Down Into Simple Steps That Anyoneno Matter What Your Level Of Experiencecan Master And Enjoy. Write Great Ads Is Also Packed With Fillin Exercises And Selftests So You Can Practice Each Step Immediately. This Is A Practical, Straightforward, And Instructive Book With Heavy Emphasis On Fundamentalsall In Good, Clear, Nononsense Englishand An Overall Good Reference For Anyone Interested In Better Communications.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of this book? A: The book measures five point eight four inches in length, one point one four inches in width, and nine point two five inches in height.
- Q: How many pages does 'Write Great Ads' have? A: The book contains one hundred ninety-two pages, providing ample content for learning copywriting.
- Q: What type of binding does this book have? A: This book is paperback bound, making it lightweight and easy to handle.
- Q: How do I use this book effectively? A: You can use this book as a step-by-step guide to improve your advertising writing skills through exercises and self-tests.
- Q: Is this book suitable for beginners in advertising? A: Yes, 'Write Great Ads' is designed for beginners and breaks down the copywriting process into simple, manageable steps.
- Q: What kind of exercises does this book include? A: The book includes fill-in exercises and self-tests to help you practice writing advertising copy.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place, away from direct sunlight to prevent fading and damage.
- Q: Is this book safe to handle for children? A: Yes, the book does not contain any hazardous materials, making it safe for general handling.
- Q: Can I return this book if I am not satisfied? A: Yes, you can typically return the book within a specified period, depending on the retailer's return policy.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller for a replacement or refund according to their policy.
- Q: Does this book cover digital advertising techniques? A: No, 'Write Great Ads' primarily focuses on traditional advertising methods like print ads and direct mail.
- Q: Who is the author of 'Write Great Ads'? A: The book is authored by Erica Levy Klein, a recognized expert in advertising.
- Q: What is the main focus of this book? A: The main focus is to teach readers how to write effective advertising copy through a structured approach.
- Q: Is there an emphasis on creativity in this book? A: No, the book emphasizes that effective advertising can be learned without requiring exceptional creativity.
- Q: Are there any specific advertising formats covered in this book? A: Yes, it covers formats like print ads, direct mail packages, radio spots, and television commercials.
- Q: What kind of readers would benefit most from this book? A: Anyone interested in improving their copywriting skills, especially beginners, would benefit from this book.