Write Great Ads: A Stepbystep Approach

Write Great Ads: A Stepbystep Approach

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SKU: SONG0471507032
UPC: 9780471507031
Brand: Wiley
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You Don'T Have To Be Especially Creative. And You Can Forget About Writer'S Block. Because Now, Even If You'Ve Never Written Advertising Before, There'S A Simple Proven Way To Write *Ads* Great Copywriters Aren'T Born. They'Re Made! That'S Because Writing Isn'T A Talent You'Re Born Withit'S A Skill As Learnable As Driving A Car Or Typing. Write Great Ads Takes The Mystery Out Of Copywriting And Shows How To Write Effective Advertising Copy For Print Ads, Direct Mail Packages, Radio Spots, And Television Commercials. Write Great Ads Takes You, Stepbystep, Through Every Aspect Of The Process. You'Ll Learn:* How To Zero In On The Key Features And Benefits Of Your Ad* How To Write A Headline That Really Sells* How To Come Up With An Original, Effective Selling Concept* How To Put All The Facts Together And Craft An Irresistible Call To Actionguaranteed To Pull In Sales!This Oneofakind Workbook Breaks Advertising Down Into Simple Steps That Anyoneno Matter What Your Level Of Experiencecan Master And Enjoy. Write Great Ads Is Also Packed With Fillin Exercises And Selftests So You Can Practice Each Step Immediately. This Is A Practical, Straightforward, And Instructive Book With Heavy Emphasis On Fundamentalsall In Good, Clear, Nononsense Englishand An Overall Good Reference For Anyone Interested In Better Communications.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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