Writing Health Communication: An Evidencebased Guide

Writing Health Communication: An Evidencebased Guide

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Brand: Sage Publications
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Research Has Shown That Information Given To Patients And Materials Designed To Influence Health Behaviour Often Fail To Achieve Their Aims. As A Result, Health Professionals Need Proven Strategies To Ensure That Information Is Selected, Designed And Presented Appropriately For The Target Audience. In Response, Writing For Health Communication Provides A Practical Guide To Designing Health Information, Using Evidencebased Strategies To Engage, Inform And Persuade Different Audiences.The Book Outlines The Steps A Writer Needs To Go Through In Creating Successful Materials. Starting With An Understanding Of How People Read And Process Information And How Behaviour Is Influenced, The Book Then Covers The Practicalities Of Choosing An Approach Message Framing Text Design And Layout Using Graphics Computer Tailoringeach Chapter Is Illustrated With Examples Including Both Good And Bad Practice And Covering A Range Of Health Topics. For Students And Professionals In Healthcare, Health Promotion, Health Education And Public Health, Writing For Health Communication Is An Invaluable Guide To Best Practice.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Writing Health Communication: An Evidence-based Guide'? A: The book focuses on providing health professionals with evidence-based strategies for creating effective health communication materials that engage, inform, and persuade target audiences.
  • Q: Who is the author of this book? A: The author of 'Writing Health Communication: An Evidence-based Guide' is Charles Abraham.
  • Q: What is the publication date of this book? A: The book was published on January 24, 2012.
  • Q: How many pages does this book have? A: This book contains 200 pages.
  • Q: What binding type is used for this book? A: The book is available in paperback binding.
  • Q: Is this book suitable for healthcare professionals? A: Yes, the book is designed for students and professionals in healthcare, health promotion, health education, and public health.
  • Q: What topics does the book cover regarding health communication? A: The book covers topics such as choosing an approach, message framing, text design and layout, using graphics, and computer tailoring.
  • Q: Does this book include practical examples? A: Yes, each chapter includes examples of both good and bad practices across a range of health topics.
  • Q: What condition is the book in? A: The book is in new condition.
  • Q: What edition of the book is available? A: The book is available in its first edition.

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