Yazyk i stil' sovremennykh massmedia: Kharakteristika i analiz mediatekstov, razbor kontenta mediynogo slovarya (Russian Editio,Used

Yazyk i stil' sovremennykh massmedia: Kharakteristika i analiz mediatekstov, razbor kontenta mediynogo slovarya (Russian Editio,Used

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SKU: DADAX3845415266
Brand: LAP Lambert Academic Publishing
Condition: New
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Usilenie obmena informatsiey v sovremennom obshchestve soprovozhdaetsya interesom k analizu yazykovo stilisticheskikh struktur, obespechivayushchikh vysokuyu stepen' kommunikativnogo vozdeystviya. Vpolne mozhno utverzhdat', chto na dannom etape sformirovalsya sovershenno osobyy tip yazyka SMI nekiy sintez razgovornogo i kodifitsirovannogo literaturnogo yazyka, nuzhdayushchiysya v tochnom opredelenii lingvisticheskogo, libo ekstralingvisticheskogo kharaktera. V sovremennoy situatsii, kogda SMI prevratilis' v moshchnyy instrument sotsial'nogo i politicheskogo vliyaniya, aktual'nym yavlyaetsya vopros innovatsionnoy struktury yazyka SMI mediynoy. Sovremennyy mediatekst predpolagaet ispol'zovanie priemov, kharakternykh dlya sovremennykh massovoy kommunikatsii: intertekstual'nost', elementy samoreklamy, montazha, priemy tirazhirovaniya. Krome togo, zhurnalistskiy tekst, yavlyayas' chast'yu tekstov kul'tury, imeet sovremennuyu mirovozzrencheskuyu osnovu, gde yazyk yavlyaetsya ne prosto mediatorom polucheniya novoy informatsii o mire i sobytiyakh, kotorye v nem proiskhodyat, no i svoeobraznym kamertonom etoy informatsii.

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