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Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the worlds most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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- Q: What is the main focus of the book 'Yes!: 50 Scientifically Proven Ways to Be Persuasive'? A: The book focuses on scientifically proven techniques to enhance your persuasive skills in both personal and professional contexts, detailing fifty strategies based on psychological research.
- Q: Who is the author of 'Yes!: 50 Scientifically Proven Ways to Be Persuasive'? A: The book is coauthored by Noah J. Goldstein, Ph.D., who is known for his expertise in the psychology of influence.
- Q: What type of readers would benefit from this book? A: This book is beneficial for anyone interested in improving their persuasive abilities, including professionals in advertising, marketing, management, and sales, as well as individuals looking to influence others in everyday life.
- Q: How many pages are in 'Yes!: 50 Scientifically Proven Ways to Be Persuasive'? A: The book contains 272 pages of insights and strategies.
- Q: Is this book suitable for beginners in the field of persuasion? A: Yes, the book is written in an accessible manner, making it suitable for beginners as well as those with more experience in persuasion techniques.
- Q: When was 'Yes!: 50 Scientifically Proven Ways to Be Persuasive' published? A: The book was published on December 29, 2009.
- Q: What is the format of the book? A: The book is available in paperback format, making it easy to carry and read.
- Q: Does the book cover practical applications of persuasion techniques? A: Yes, the book presents practical applications of the techniques discussed, allowing readers to implement them immediately in their daily lives.
- Q: Are there any common pitfalls in persuasion discussed in the book? A: Yes, the book highlights common pitfalls associated with persuasion and provides guidance on how to avoid them.
- Q: What makes the strategies in this book unique? A: The strategies are based on over sixty years of psychological research, presenting evidence-based techniques that have been scientifically validated.