Yield Management. Konzepte und Techniken (German Edition),Used

Yield Management. Konzepte und Techniken (German Edition),Used

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Studienarbeit aus dem Jahr 2005 im Fachbereich BWL Beschaffung, Produktion, Logistik, Note: 1,0, Universitt Hohenheim (Industriebetriebslehre), Veranstaltung: Seminar Strategisches Produktionsmanagement, 18 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Wrtlich bersetzt wrde Yield Management" in etwa Ertragssteuerung" bedeuten, da Yield im AirlineBereich den Ertrag pro Passagierkilometer bezeichnet. Diese etwas irrefhrende Bezeichnung wrde allerdings nicht dem mit der Methode verfolgten Zweck gerecht werden, da Yield Management zum Ziel hat, den Gesamtumsatz der Betriebseinheit eines Dienstleistungsunternehmens zu optimieren und nicht die Ertrge zu steuern. Trotz einer Vielzahl bereits verffentlichter wissenschaftlicher Beitrge konnte man sich aber bisher auf keine einheitliche Definition von Yield Management einigen. Versucht man die Gemeinsamkeiten aller bisherigen Definitionsversuche zu erfassen, so kann man Yield Management folgendermaen definieren: Yield Management ist ein Ansatz zur integrierten Preis und Kapazittssteuerung mit dem Ziel, eine gegebene Gesamtkapazitt so in Teilkapazitten aufzuteilen und hierzu Preisklassen zu bilden, dass eine Ertrags oder Umsatzmaximierung erreicht wird. Zur Realisation dieses Anspruches dient der Aufbau und die Nutzung einer umfassenden Informationsbasis." In der neueren Literatur finden sich auch treffendere Bezeichnungen wie Revenue Management oder auch Profit Management fr das Konzept. Der Begriff Yield Management ist aber immer noch am weitesten verbreitet und deshalb wollen wir im Folgenden auch an diesem Begriff festhalten.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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