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You Are a Brand!: How Smart People Brand Themselves for Business Success,Used
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Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business schoolor anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these triedandtrue principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business venturesall from the personal brand strategist and executive coach who helped them achieve their success.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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