Title
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
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What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.Anyone who has ever looked back on a financial decision and said, How could I have been so stupid? will benefit from reading this book.
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- Q: What is the main topic of 'Your Money and Your Brain'? A: 'Your Money and Your Brain' explores how our brains process financial decisions, highlighting the impact of psychology and neuroscience on money management.
- Q: Who is the author of this book? A: The author of 'Your Money and Your Brain' is Jason Zweig, a veteran financial journalist known for his insights into investing and behavioral finance.
- Q: What is neuroeconomics? A: Neuroeconomics is a discipline that combines psychology, neuroscience, and economics to understand how people make financial decisions.
- Q: How does this book help in making better financial decisions? A: The book offers practical steps and insights into understanding risks, emotions, and how to avoid common financial mistakes.
- Q: What type of reader would benefit from this book? A: Anyone interested in improving their financial decision-making skills or understanding the psychological factors that influence investing will find value in this book.
- Q: Is this book suitable for beginners in finance? A: Yes, 'Your Money and Your Brain' is written in an accessible style, making it suitable for both beginners and experienced investors.
- Q: What is the condition of the book being sold? A: The book is listed as a used book in good condition, ensuring quality while being budget-friendly.
- Q: How many pages does the book have? A: 'Your Money and Your Brain' contains a total of 352 pages, providing a comprehensive exploration of its topic.
- Q: What type of binding does this book have? A: This book is available in hardcover binding, which is durable and suitable for long-term use.
- Q: When was 'Your Money and Your Brain' published? A: 'Your Money and Your Brain' was published on August 1, 2007, and includes insights based on research available up to that time.