YouthNation,New

YouthNation,New

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SKU: DADAX1118981146
Brand: Wiley
$13.90 $19.86
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Youth is no longer an ageit's a commodityYouthNation is an indispensable brand roadmap to the youthdriven economy. Exploring the idea that youth is no longer an ageit's a commodity that's available to everyonethis book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a postdemographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cuttingedge tricks that help businesses large and small harness the enormous power of youth.The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses futurefit for longterm success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use NewGen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radicallychanged landscape of the future marketplaceIn today's hypersocialized, Facebook fanatic, selfieobsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turnbyturn direction to their market destination.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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