Zhenskie gendernye stereotipy v sovremennoy rossiyskoy reklame: V knige analiziruetsya kontseptsiya gendernoy reklamy, ee klyuch,Used

Zhenskie gendernye stereotipy v sovremennoy rossiyskoy reklame: V knige analiziruetsya kontseptsiya gendernoy reklamy, ee klyuch,Used

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SKU: DADAX3659332186
Brand: LAP Lambert Academic Publishing
Sale price$84.81 Regular price$121.16
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V knige rassmatrivayutsya novye tendentsii v funktsionirovanii zhenskoy gendernoy reklamy. Raskryvaetsya kod reklamnoy kontseptsii, pozvolyayushchiy ob"yasnit' mekhanizm sozdaniya i uspeshnogo prodvizheniya novykh reklamnykh obrazov sovremennoy zhenshchiny. Osoboe vnimanie udeleno spetsifike reklamnogo soobshcheniya, kak instrumenta formirovaniya stereotipa. Analiz reklamnogo diskursa pozvolil vyyavit', nazvat' i opisat' predlagaemye reklamoy stereotipnye obrazy v vospriyatii zhenshchiny,prokommentirovat' effektivnost' ikh integratsii v massovoe soznanie.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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