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Over the last 25 years, Geoffrey Moore has established himself as one of the most influential hightech advisors in the worldonce prompting Conan OBrien to ask Who is Geoffrey Moore and why is he more famous than me?Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moores consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring nextgeneration growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a highpowered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.Moores classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by startup companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in todays disruptive, connected, fastpaced business world. Marc Benioff, CEO, SalesforceOnce again Geoffrey Moore weighs in with a prescient examination of what it takes to win in todays competitive, disruptive business environment. Satya Nadella, CEO, Microsoft'With this book, Geoffrey Moore continues to lead us all through everchanging times...His work has changed the game of changing the game!' Gary Kovacs, CEO, AVGZONE TO WIN uses crystalclear language to describe the management plays necessary to win in an everdisrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building longterm success for your business. LipBu Tan, President and CEO, Cadence Design Systems
⚠️ WARNING (California Proposition 65):
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birth defects, or other reproductive harm.
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