Zur Vereinbarkeit von Innovation und Kostensenkung: Konkurrierende oder komplementre Zielsetzungen? (German Edition),Used

Zur Vereinbarkeit von Innovation und Kostensenkung: Konkurrierende oder komplementre Zielsetzungen? (German Edition),Used

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Product Description Innovation und Kostensenkung strategische Gegenstze oder Mittel zum Zweck? Diese Studie beleuchtet inwieweit das i.d.R. unumstrittene Erfordernis der Kostenkontrolle im Wirtschaftsgeschehen Auswirkungen auf die Innovationsintensitt einzelner Unternehmen, Branchen oder ganzer Volkswirtschaften hat. Dazu wurde eine umfangreiche empirische Erhebung institutioneller Aussagen und Fakten durchgefhrt, welche ebenso wie eine eigene Untersuchung zur "Messung von Innovation" am Beispiel der Automobilindustrie zu interessanten Ergebnissen fhrte. About the Author Christian Stahl, DiplomBetriebswirt (FH), Studium der Betriebswirtschaft an der Universitt der Bundeswehr Mnchen, Abschluss 2008 als DiplomBetriebswirt.

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