Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
This book is dedicated towards my grandparents, father and the patient with leprosy disease. Nepal was the second highest in leprosy prevalence in the world....
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate sociocultural change. Using...
Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on...
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Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
This book is dedicated towards my grandparents, father and the patient with leprosy disease. Nepal was the second highest in leprosy prevalence in the world....
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate sociocultural change. Using...
Substantially updated, this revised edition of Why Viewers Watch presents recent research, overlooked past studies and fresh survey data to offer an alternative perspective on...
Sale price$10.84Regular price$15.49
Quantity
Add to cart
Recently viewed products
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