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In 21st century, social networks and blogs are gaining a lot of popularity among youth. Social networking sites and blogs have played a crucial role...
This book is based on an exploratoryqualitative study of marketing communications in the Turkish domestic tourism market: a sector still in its "infancy" in comparison...
The book examines marketing coordination in the production and distribution chain of organic fruits and vegetables in the Netherlands. The case under study refers to...
Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities...
Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it is almost...
Today, the major problem faced in the herb coffee industry is the ease of market entry which is characterized by many new players frequently entering...
It is significant to develop a relationship between marketingmix and type & categories of Business Schools. In India Selffinanced institutions are not funded by the...
Banks are witnessing fierce competition for resources and quality assets. The need of the hour, therefore, is to build up effective business management systems to...
The Services Marketing literature focuses on the measurement of service quality and its impact and consequences on businesses. How service quality affects behavioural outcomes such...
Efficient marketing ensures increased producers share in consumers price. The present study is an attempt to study the efficiency of marketing channels for mustard in...
Tourism occupies a place of cardinal importance in the Indian Economy. Tourism provides employment to lakhs of people of this country. Further, it generates foreign...
Handloom is a traditional industry, expressing a way of cultured life, a means of livelihood, exposing to the world the artistic grandeur and excellence of...
Marketing Research is an integral part of any marketing activity. It helps and guides the marketers statistically through various marketing concepts by giving a measure...
This book outlines how to undertake a bibliometric study, a topic of vital importance in academic research today regarding visibility. Scientometrics studies scientific productivity and...
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