Shopper Marketing details how marketers can influence the buying decision instore. The 35 contributors from top companies around the world have packed the book with...
Social Innovation And Social Entrepreneurship Look For Creative And Affordable Solutions To Specific Societal Problems. Fuelled By The Spread Of The Internet And The Ubiquity...
Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems. Fuelled by the spread of the internet and the ubiquity...
Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated...
The Ideal Textbook For Understanding How Social Media Shapes Consumer Behaviour And Marketing Strategy.Social Media Marketing By Zizheng Yu And Hyunsun Yoon Provides Undergraduate Students...
Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social...
Build A Brand Strategy That Cuts Through Global Competition And Elevates Your Impact In The FastChanging Travel Industry.Strategic Branding In Tourism Is A Practical Guide...
Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders...
In recent years globalization and technological advances have changed the business world. In this new world of ideas, which may come from anywhere within the...
Strategic Workforce Planning Is A Practical Guide To Effectively Assess, Manage And Prepare For Current And Future Workforce Requirements. It Demystifies The Often Complex And...
While The Concept Of Global Account Management (Gam) Is Not New, There Are Numerous Differences, Both Subtle And Overt, Between It And The Conventional Management...
In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to...
Successful Time Management is packed with proven tips and techniques to help you review and assess you time management and adopt new work practices to...
A Good Presentation Involves Effective Communication And Essential For Business Success. From Training New Employees To Building Rapport With Potential Clients, The Ability To Deliver...
A good presentation involves effective communication and essential for business success. From training new employees to building rapport with potential clients, the ability to deliver...
Disruptive technologies have the power to upend supply chains, adding uncertainty, cost, and complexity to any business. These technologies can also create competitive advantage, but...
Supply Chain Finance is a contributed book looking at the two major perspectives of managing finance across the supply chain.The first is more shortterm, focused...
Supply Chain Management for Humanitarians provides an indepth insight into the management of supply chains in the context of humanitarian logistics. This accessible and practical...
The business case for sustainability is clear and organizations are responding to the imperative to act. But with 5070% of the change needed involving the...
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Highly effective negotiation skills are an essential element of a purchasing professional's toolkit. Negotiation for Purchasing Professionals provides a stepbystep approach to delivering winning negotiations...
While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language...
COMMENDED: Business Book Awards 2018 Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations,...
In Order To Design And Deliver Effective Learning And Development Initiatives, It Is Essential To Understand How Our Brains Process And Retain Information.Neuroscience For Learning...
Technology failures, data loss, issues with providers of outsourced services, misconduct and misselling are just some of the top risks that keep financial firms up...
Organizations and institutions focused on community building have a builtin group of ambassadors who embrace their message and vision. Social media managers have a unique...
Organizations and institutions focused on community building have a builtin group of ambassadors who embrace their message and vision. Social media managers have a unique...
Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fastpaced and competitive...
Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fastpaced and competitive...
News and journalism are in the midst of upheaval: shifts such as declining print subscriptions and rising website visitor numbers are forcing assumptions and practices...
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and...
People and Data is an innovative exploration of the relationship between nondata professionals and data in an organization's success, and why it is only when...
People and Data is an innovative exploration of the relationship between nondata professionals and data in an organization's success, and why it is only when...
Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and...
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