This text is the best single repository for a comprehensive examination of the scientific research and practical issues associated with adverse impact. Adverse impact occurs...
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the...
Examining Theory And Practice, Advertising And Anthropology Is A Lively And Important Contribution To The Study Of Organizational Culture, Consumption Practices, Marketing To Consumers And...
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulouslyresearched account...
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage...
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage...
Designed To Serve As A Comprehensive, Primary Text For Research Methods Courses In Advertising And/Or Public Relations Programs, This Book Concentrates On The Uses And...
The author's stepbystep approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time,...
Keiko Tanaka Offers An Analysis Of The Linguistic Devices That Are Used In Advertisements, Looking At The Strategems Which Advertisers Employ To Gain And Retain...
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The...
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV...
Advising in Language Learning (ALL) brings together examples of advising practice and research from various international contexts in a fastdeveloping field. A theoretical model based...
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This text is the best single repository for a comprehensive examination of the scientific research and practical issues associated with adverse impact. Adverse impact occurs...
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the...
Examining Theory And Practice, Advertising And Anthropology Is A Lively And Important Contribution To The Study Of Organizational Culture, Consumption Practices, Marketing To Consumers And...
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulouslyresearched account...
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage...
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage...
Designed To Serve As A Comprehensive, Primary Text For Research Methods Courses In Advertising And/Or Public Relations Programs, This Book Concentrates On The Uses And...
The author's stepbystep approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time,...
Keiko Tanaka Offers An Analysis Of The Linguistic Devices That Are Used In Advertisements, Looking At The Strategems Which Advertisers Employ To Gain And Retain...
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The...
The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV...
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV...
Advising in Language Learning (ALL) brings together examples of advising practice and research from various international contexts in a fastdeveloping field. A theoretical model based...
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