Cet ouvrage de rfrence en Marketing Appliqu prsente de manire dtaille et concise toutes les composantes cls pratiques du marketing Stratgique et Oprationnel : la...
Au cours de ces dernires annes, les activits tertiaires ont pris du poids dans lconomie mondiale ainsi que dans celles des pays mergents. Pour les...
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Cet ouvrage de rfrence en Marketing Appliqu prsente de manire dtaille et concise toutes les composantes cls pratiques du marketing Stratgique et Oprationnel : la...
