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Brand Immortality: How Brands Can Live Long and Prosper,Used Brand Immortality: How Brands Can Live Long and Prosper,Used
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Brand Immortality: How Brands Can Live Long and Prosper,Used
Kogan Page
Properly managed, no brand need decay and die immortality is within the reach of all. If the right decisions, the right resources and the right...
$14.28 $20.40
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Brand Love: Building Strong ConsumerBrand Connections,Used Brand Love: Building Strong ConsumerBrand Connections,Used
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Brand Love: Building Strong ConsumerBrand Connections,Used
Kogan Page
The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with...
$11.51 $16.44
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Brand Storytelling: Put Customers at the Heart of Your Brand Story,New Brand Storytelling: Put Customers at the Heart of Your Brand Story,New
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Brand Storytelling: Put Customers at the Heart of Your Brand...
Kogan Page
Winner Book of The Year Stevie Silver AwardWinner NYC Big Book AwardWinner Best Public Relations Book of All Time Book AuthorityWinner Best New Storytelling EBooks...
$48.65 $69.50
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Branded Beauty: How Marketing Changed The Way We Look Branded Beauty: How Marketing Changed The Way We Look
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Branded Beauty: How Marketing Changed The Way We Look
Kogan Page
Beauty Is A Multibillion Dollar Global Industry Embracing Makeup, Skincare, Hair Care, Fragrances, Cosmetic Surgery Even Tattooing And Piercing. Over The Years It Has Used...
$36.06 $39.67
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business,New Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business,New
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment...
Kogan Page
Branded Entertainment explains how product placement, a longtime phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music...
$46.94 $67.06
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business,Used Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business,Used
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment...
Kogan Page
Branded Entertainment explains how product placement, a longtime phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music...
$13.56 $19.37
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Branding: A Practical Guide to Planning Your Strategy,Used Branding: A Practical Guide to Planning Your Strategy,Used
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Branding: A Practical Guide to Planning Your Strategy,Used
Kogan Page
What separates a brand from a mere product? In this updated and revised new edition of ''Branding: A practical guide to planning your strategy,'' Geoffrey...
$10.73 $15.33
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Business Research: Enjoy Creating, Developing and Writing Your Business Project,Used Business Research: Enjoy Creating, Developing and Writing Your Business Project,Used
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Business Research: Enjoy Creating, Developing and Writing Your Business Project,Used
Kogan Page
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and businessrelated disciplines require it. Business Research is a groundbreaking...
$28.42 $40.60
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Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability,New Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability,New
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Category Management in Purchasing: A Strategic Approach to Maximize Business...
Kogan Page
Category Management in Purchasing is a comprehensive guide to strategic category management which provides a stepbystep guide to its implementation and use, and enables readers...
$80.96 $115.66
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Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability,Used Category Management in Purchasing: A Strategic Approach to Maximize Business Profitability,Used
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Category Management in Purchasing: A Strategic Approach to Maximize Business...
Kogan Page
Category Management is a technique used to understand markets, analyze spending, and make purchasing decisions that save money. It can mean the difference between accepting...
$178.20 $254.57
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Chez Vous En France: Living and Working in France,Used Chez Vous En France: Living and Working in France,Used
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Chez Vous En France: Living and Working in France,Used
Kogan Page
If you are coming to live and work in France, this book is for you. Original and informal, Genevieve Brame gives you the keys to...
$50.23 $75.35
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Coaching and Mentoring: Practical Methods to Improve Learning,Used Coaching and Mentoring: Practical Methods to Improve Learning,Used
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Coaching and Mentoring: Practical Methods to Improve Learning,Used
Kogan Page
Totally reworking and expanding material from the author's successful book ""Coaching Mentoring and Assessing"" this new version focuses on the key areas of coaching and...
$10.59 $15.13
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Coherence: The Science of Exceptional Leadership and Performance,Used Coherence: The Science of Exceptional Leadership and Performance,Used
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Coherence: The Science of Exceptional Leadership and Performance,Used
Kogan Page
Understand how to overcome the obstacles inhibiting performance and unlock the potential for brilliance that lies within every leader.Most leaders are operating nowhere near their...
$51.33 $73.33
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CompetenceBased Assessment Techniques (Practical Trainer),Used CompetenceBased Assessment Techniques (Practical Trainer),Used
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CompetenceBased Assessment Techniques (Practical Trainer),Used
Kogan Page
Competencebased assessment has become the norm since this bestselling book was first published. It is now viewed in most organizations as essential that workplace efficiency...
$11.74 $16.77
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Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises,Used Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises,Used
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Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small...
Kogan Page
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the...
$23.10 $33.00
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Confident Coding: How to Write Code and Futureproof Your Career (Confident Series),Used Confident Coding: How to Write Code and Futureproof Your Career (Confident Series),Used
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Confident Coding: How to Write Code and Futureproof Your Career...
Kogan Page
BRONZE RUNNER UP: Axiom Awards 2018 Business Technology Category (1st edition)Coding is one of the most indemand skills in the job market. Whether you're an...
$56.62 $80.89
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