Conscious Branding is a stepbystep process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map[trademark], a simple visual diagram of how...
Starting with understanding the types of consulting projects and how they originate, this book shows the reader how to develop networks that can play an...
The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business...
The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business...
ATTENTION PURCHASER: The book come with a bonus. The purchaser receives with it a comprehensive Microsoft Excel interactive workbook. This workbook can be accessed by...
Everybody has to make decisionsthey are unavoidable. Yet we receive little or no education or training on how to make decisions. Business decisions can be...
More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what...
Intended for an audience of graduate students, executive MBA students, and midto upper level government and corporate managers, this book examines the complexity of the...
People are an expensive, critical resource in any organization, and can be a powerful source of sustained advantage. They profoundly affect other resources such as...
This book is for managers and wouldbe managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts...
Although this book has a specific focus on Australian firms doing business in China, the important and unique contribution this book makes will help you...
Southeast Asia is home to the ten ASEAN nations of Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Collectively they comprise...
This book is about drivers of successful controllership. Successful controllership services provide an imperatively required support to managers, especially in times of change. But what...
Exporting is the oldest foreign market entry strategy and still one of the most popular strategies in reaching foreign markets. Since it is the least...
So many business ventures today are looking to attract external financing, with an emphasis on business angel investment. Inside this text, the author incorporates the...
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be...
From its beginnings in the early 1900s, Game Theory has been a very mathematical, technical subject. However, it also provides valuable, everyday lessons that are...
For MAP (Minimum Advertised Price) violations and Intellectual Property (IP) or Trademark concerns, please contact:
support@ergodebooks.com
⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
Finally, a book comes along that provides a unique yet simple and powerfulapproach to understand the business model and the critical role strategicmanagement has in...
Business Plan Project' provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBAlevel college students,...
An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy. But...
Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case...
Conscious Branding is a stepbystep process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map[trademark], a simple visual diagram of how...
Starting with understanding the types of consulting projects and how they originate, this book shows the reader how to develop networks that can play an...
The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business...
The book offers an introduction to cross cultural management through an exploration of the major theories that have been developed in the fields of business...
ATTENTION PURCHASER: The book come with a bonus. The purchaser receives with it a comprehensive Microsoft Excel interactive workbook. This workbook can be accessed by...
Everybody has to make decisionsthey are unavoidable. Yet we receive little or no education or training on how to make decisions. Business decisions can be...
More than even before, marketers need to justify their decisions by linking them to the corporate bottom line. While this is a challenging task, what...
Intended for an audience of graduate students, executive MBA students, and midto upper level government and corporate managers, this book examines the complexity of the...
People are an expensive, critical resource in any organization, and can be a powerful source of sustained advantage. They profoundly affect other resources such as...
This book is for managers and wouldbe managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts...
Although this book has a specific focus on Australian firms doing business in China, the important and unique contribution this book makes will help you...
Regular price$33.30
Quantity
Add to cart
Choosing a selection results in a full page refresh.