The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners...
This book describes the role of the controller in a nonpublic company (small business), and provides a detailed 'how to' guidance of the various duties...
New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practices. Creating or exploiting...
This text offers a practical approach for understanding the US Army's extremely complex global logistics system, widely acknowledged as one of the largest in the...
In his 1985 book, Competitive Advantage, Michael Porter introduced the concept of the value chain and described it as 'a systematic way of examining all...
In his 1985 book, Competitive Advantage, Michael Porter introduced the concept of the value chain and described it as 'a systematic way of examining all...
Managers and analysts routinely collect and examine key performance measures to better understand their operations and make good decisions. Being able to render the complexity...
Managers and analysts routinely collect and examine key performance measures to better understand their operations and make good decisions. Being able to render the complexity...
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This book serves as a valuable complementary text for courses on Ethics, Responsibility, Leadership, CSR, and Sustainability, which mostly tend to neglect their human nature...
Revenue is the 'top' line on the income statement and is the fundamental driver of business success. To understand all the complexities involved in recognizing...
Information technology and the discipline of service science have changed the way we think about, develop and deliver service and services. This book will introduce...
This book provides a guided deep dive into the early stages of venture development of social entrepreneurship. It introduces concepts that provide important insights necessary...
In an age of selfservice stores, saturated markets and ever more demanding customers, the careful and sciencedriven design of the point of sale has become...
This book explains how smallbusiness owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here...
This book explores corporate training in the context of deploying strategic initiatives within organisations. It goes beyond merely explaining strategy, to investigating how it relates...
The leaders of business and nonprofit organizations that provide social services will find a set of principles that apply specifically to their organizations. The need...
This workbook is designed for CEOs, Executives and Senior Managers who have been assigned to a new position with sufficient authority, if not a mandate,...
This book describes the thought process and specific activities a leader should consider as they interview for the IT risk/information security leader role, what they...
The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one...
This Book Is Based Upon Detailed Research On The Behavior And Skills Of Successful Negotiators. From This Research, The Book Extracts Five Golden Rules Along...
This book is based upon detailed research on the behavior and skills of successful negotiators. From this research, the book extracts Five Golden Rules along...
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