Every undergraduate course in sociology focuses on Marx, Durkheim and Weber, yet students often find their first contact with these writers to be a difficult...
This book increases our understanding of the influences of mass media on health issues and problems. It explores shared responsibilities among media and public health...
The first edition of this classic work established itself as the finest introduction to the study of mass communication theory available. It has received unanimous...
The bestselling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills...
Mate Selection Across Cultures explores one of the most basic human endeavorscouple formationwith particular attention to those relationships that lead to marriage. Editors Raeann R....
Praise for the Second Edition:Since the first edition I have recommended this text to many of my students (undergraduates and postgraduates) who, like Derek Haylock's...
In This Volume The Underlying Logic And Practice Of Maximum Likelihood (Ml) Estimation Is Made Clear By Providing A General Modeling Framework That Utilizes The...
In this volume the underlying logic and practice of maximum likelihood (ML) estimation is made clear by providing a general modeling framework that utilizes the...
The Third Edition of McDonaldization: The Reader includes a wide array of sources, from journal articles, to essays from edited books, to newspaper and magazine...
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an...
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an...
Offering perspectives focused on the meaningful goal of measuring and assessing teacher quality, Measurement Issues and Assessment for Teaching Quality brings together leading researchers and...
Through examples and exercises, this handy student guide teaches methods for sampling, data gathering, developing questionnaires, reliability and validity, and quantitative and qualitative measurement. In...
Clearly reviews the properties of important contemporary measures of association and correlation. Liebetrau devotes full chapters to measures for nominal, ordinal, and continuous (interval) data,...
Today Stakeholders Demand Accountability From Government And Nongovernmental Human Service Organizations. Performance Measurement Has Become The Major Method Of Performance Accountability. So How Can Human...
In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, userfriendly, handson guide to media...
Arthur Asa Berger employs his signature style a practical focus, the use of numerous examples, a stepbystep approach, and humor in his latest book, Media...
The rise of mobile and social media means that everyday crime news is now more immediate, more visual, and more democratically produced than ever. Offering...
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What motivates white racism? What effects does racism have on white Americans? The Second Edition of this provocative book reveals that racism remains a pervasive...
For all those working in Early Years improving quality experiences for all young children is a priority. By examining issues surrounding quality improvement, the importance...
For all those working in Early Years improving quality experiences for all young children is a priority. By examining issues surrounding quality improvement, the importance...
Organizational surveys are becoming increasingly popular with social science researchers and are used for a wide range of purposes, such as measuring employees' needs, obtaining...
Organizational surveys are becoming increasingly popular with social science researchers and are used for a wide range of purposes, such as measuring employees' needs, obtaining...
This volume shows how public agencies can be made more efficient and humane, providing practical guidance to enhance both service quality and client satisfaction at...
What Is A Good Question? Although There Are Several Potential Sources For Error In Survey Data, The Validity Of Surveys Is Dependent Upon The Design...
What Is A Good Question? Although There Are Several Potential Sources For Error In Survey Data, The Validity Of Surveys Is Dependent Upon The Design...
Using vivid examples, classroom strategies, teaching tips and feedback tools, this book demonstrates how to improve teaching skills. Weimer dissects the elements of good teaching...
Using detailed case studies with statistical analysis In Search of Economic Success assesses comparatively the market liberal' belief in free markets, limited government and the...
Author Bagele Chilisa updates her groundbreaking book to give a new generation of scholars a crucial foundation in indigenous methods, methodologies, and epistemologies. This new...
Do all children learn language in the same way? Is the apparent fast' versus slow' learning rate among children a reflection of the individual child's...
This volume features the latest scholarship on cognitive processes in interpersonal relationships. It explores such questions as: What special knowledge must a person have to...
A broadranging introduction to the changing nature and context of industrial relations in contemporary Europe is offered in this textbook.Through a coordinated analysis of industrial...
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