Margaret Newman is one of the preeminent nursing theorists whose qualitative theories and methods have expanded the scientific base for the field. Her theory defines...
This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters...
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides...
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides...
With a focus on introducing the key concepts of critical and alternative marketing, this text brings the realworld challenges and considerations of marketing to students....
This Second Edition is a thoroughly revised, expanded version of the bestselling student text in classical social theory. Author Kenneth Morrison provides an authoritative, accessible...
This Second Edition is a thoroughly revised, expanded version of the bestselling student text in classical social theory. Author Kenneth Morrison provides an authoritative, accessible...
Every undergraduate course in sociology focuses on Marx, Durkheim and Weber, yet students often find their first contact with these writers to be a difficult...
This book increases our understanding of the influences of mass media on health issues and problems. It explores shared responsibilities among media and public health...
The first edition of this classic work established itself as the finest introduction to the study of mass communication theory available. It has received unanimous...
The bestselling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills...
Mate Selection Across Cultures explores one of the most basic human endeavorscouple formationwith particular attention to those relationships that lead to marriage. Editors Raeann R....
Praise for the Second Edition:Since the first edition I have recommended this text to many of my students (undergraduates and postgraduates) who, like Derek Haylock's...
In This Volume The Underlying Logic And Practice Of Maximum Likelihood (Ml) Estimation Is Made Clear By Providing A General Modeling Framework That Utilizes The...
In this volume the underlying logic and practice of maximum likelihood (ML) estimation is made clear by providing a general modeling framework that utilizes the...
The Third Edition of McDonaldization: The Reader includes a wide array of sources, from journal articles, to essays from edited books, to newspaper and magazine...
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an...
McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an...
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Whilst undoubtedly one of the most controversial but also most established issues in research and debate within the contemporary social and human sciences, as well...
The sixth edition of Peter Kivisto's popular anthology, Illuminating Social Life, continues to demonstrate to students how social theories can help them make sense of...
Images of Organization has already established itself as a classic that has influenced management thinking throughout the world. This Revised Edition takes Gareth Morgans achievement...
This Pioneering Work Has Now Been Abridged And Revised To Increase Its Accessibility And Usefulness For Todays Practicing Managers. It Shows How Managers Can Broaden...
Shows that management is as much art form as science, providing many useful ways to tap the most important resource for competitiveness: brainpower' Rosabeth Moss...
In this unique contribution, Lisa Blackman focuses upon the affective capacities of bodies, human and nonhuman as well as addressing the challenges of the affective...
What motivates white racism? What effects does racism have on white Americans? The Second Edition of this provocative book reveals that racism remains a pervasive...
For all those working in Early Years improving quality experiences for all young children is a priority. By examining issues surrounding quality improvement, the importance...
For all those working in Early Years improving quality experiences for all young children is a priority. By examining issues surrounding quality improvement, the importance...
Organizational surveys are becoming increasingly popular with social science researchers and are used for a wide range of purposes, such as measuring employees' needs, obtaining...
Organizational surveys are becoming increasingly popular with social science researchers and are used for a wide range of purposes, such as measuring employees' needs, obtaining...
This volume shows how public agencies can be made more efficient and humane, providing practical guidance to enhance both service quality and client satisfaction at...
What Is A Good Question? Although There Are Several Potential Sources For Error In Survey Data, The Validity Of Surveys Is Dependent Upon The Design...
What Is A Good Question? Although There Are Several Potential Sources For Error In Survey Data, The Validity Of Surveys Is Dependent Upon The Design...