Advertising Creative, Fifth Edition Continues To Weave Discussions About Digital Messaging Through Every Chapter. Yet, The Underlying Theme Is Still About One Thing That Never...
Advertising Creative is the first 'postdigital' creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to...
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never...
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them,...
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them,...
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Advertising Creative, Fifth Edition Continues To Weave Discussions About Digital Messaging Through Every Chapter. Yet, The Underlying Theme Is Still About One Thing That Never...
Advertising Creative is the first 'postdigital' creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to...
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never...
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them,...
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them,...
Sale price$8.63Regular price$12.33
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