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The brain is a main center for control over the other organs in all vertebrate. It is responsible for higherorder functions like processing environmental stimuli...
This book discusses about the brain injuries, their types and preventions. In this we will review the consequences of traumatic injury to the brain and...
Brainy Brain combines neurophysiological theories with psychological, linguistic, and psychophilosophical analyses; it will be welcomed by those interested in the relationship among language, mind, and...
Since inception in 1983, Islami Bank Bangladesh Ltd.(IBBL) has been playing vital role in Bangladesh economy & last two decades, the average annual growth of...
Multinational corporations as is known today did not appear until the 19th century, with the advent of industrial capitalism. The world economy has transformed to...
Brand extension has been reported to be both positive and negatively influenced by the parent brand factors e.g., perceived quality, reputation etc. The causes of...
This book provides a broad view of brand loyalty by proposing a model and testing its potential antecedents. Brand loyalty is receiving great deal of...
Indias economic growth in last decade surprised the world in many facets. Accelerated economic growth coupled with globalization impact, made India a destination of curiosity...
Brand personality is the way a brand speaks and behaves. It means assigning human personality traits to a brand to achieve the competitive advantage. When...
City branding is a relatively new subject which gains in importance during the last decades. Destinations are competing for tourists and qualified newcomers to improve...
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