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This book comprehensively examines the wide spectrum of techniques (classic as well as more popular contemporary ones) involved in analyzing business, competitive data, and information....
The authors over 40 years of experience contributes to the reallife approach of this text, blending theory with personal experience. Strategic and Tactical Considerations on...
The authors over 40 years of experience contributes to the reallife approach of this text, blending theory with personal experience. Strategic and Tactical Considerations on...
Discover the Art of Brand Management Incorporating the latest industry thinking and developments, this insightful exploration delves into the intricacies of brands, brand equity, and...
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques...
Incorporating The Latest Industry Thinking And Developments, This Exploration Of Brands, Brand Equity, And Strategic Brand Management Combines A Comprehensive Theoretical Foundation With Numerous Techniques...
Designed For Introductory Business And Organizational Communication Classes, This Successful, Multiedition Book Focuses On Helping The Reader To Master The Four Essential Elements Of Effective...
For graduate and undergraduate courses in compensation, staffing, and human resources.The art and science of compensation practice.Strategic Compensation: A Human Resource Management Approach illustrates the...
This comprehensive book offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps readers develop an understanding of the wide...
NOTE: This ISBN Includes Concepts. It does not include CASES.For courses in strategy and strategic management.Core strategic management concepts without the excess.This ISBN is for...
For courses in strategy and strategic management.Core strategic management concepts without the excess.Just the essentials, Strategic Management and Competitive Advantage strips out excess by only...
Core strategic management concepts without the excess.What Is Strategy and the Strategic Management Process?; Evaluating a Firms External Environment; Evaluating a Firms Internal Capabilities Chapter...
For courses in strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an...
Renowned For Its Unconventional Thinking, Strategic Management And Organisational Dynamics Continues To Be A Refreshing Alternative For Students And Lecturers Of Strategic Management Specifically Looking...
Renowned for its unconventional thinking, Strategic Management and Organisational Dynamics continues to be a refreshing alternative for students and lecturers of strategic management specifically looking...
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