Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising...
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never...
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them,...
Exploring the lessons that can be drawn from the United States's experience in providing affordable, lowcost housing, this book reviews recent developments in the US...
African American Psychology: From Africa To America, Fourth Edition Provides Comprehensive Coverage Of The Field Of African American Psychology. Authors Faye Z. Belgrave And Kevin...
In this timely volume, editor Janice D Hamlet has chosen essays which illuminate various aspects of African American culture, refracted through the lens of Afrocentric...
"With great rigour, yet an enviable lightness of touch, Susan Pickard has written an engaging and accessible book that students will love." Rosaline Gill, City...
Presenting current research in an innovative textreader format, Aging: Concepts and Controversies, Ninth Edition encourages students to become involved and take an informed stand on...
Why do people age differently? Gerontological research has indicated that there are large individual differences in personality, cognitive functioning, physical health, psychological wellbeing and quality...
New Edition! More Than Any Other Social Gerontology Texts Available, Addresses Issues Of Diversity In Aging By Race, Ethnicity, Social Class, And Gender Throughout.
NEW edition! More than any other social gerontology texts available, addresses issues of diversity in aging by race, ethnicity, social class, and gender throughout.
Altering Behavior is concerned with the technological, political, and ethical aspects of recent innovations in mind, mood, and behaviour control. Clark reviews recent research on...
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In this thoughtprovoking and engaging book, Mike Michael brings us a powerful overview of ActorNetwork Theory. Covering a breadth of topics, Michael demonstrates how ANT...
Ad Critique teaches advertising, marketing, and management studentsboth the "suits" and the "creatives"how to effectively judge and critique creativity in advertising. This textbook is an...
From awardwinning author Tara L. Kuther comes Adolescence in Context, a topically oriented text that connects learners to the science that shapes our understanding of...
These Stimulating Companion Volumes Reflect An Expansion Of The Coverage Of Wrightsmans Earlier Book Personality Development In Adulthood.They Encourage Readers To Look At The Evolving...
The contributors to this book are all clinicians who have experienced working with people who have been severely sexually abused. In their quest to reduce...
Highly respected coaches Christian van Nieuwerburgh and David Love help you to develop your coaching practice, bridging the gap between beginner and coach. Youll have...
In this new textreference, Carl Helvie explores the realm of community health care for advanced practice nurses who are currently working in community care and...
In this new textreference, Carl Helvie explores the realm of community health care for advanced practice nurses who are currently working in community care and...
In this book, leading methodologists address the issue of how effectively to apply the latest developments in social network analysis to behavioural and social science...
Advancing Family Theories explores two contemporary theories of the family rational choice theory and transition theory. These diametrically different approaches illuminate what differing theories reveal...
Inspire Students To Pursue Their Own Adventures In Social Research With This Practical, Handson Introduction To Data Conceptualization, Measurement, And Association Through Active Learning.Adventures In...
Inspire Students To Pursue Their Own Adventures In Social Research With This Practical, Handson Introduction To Data Conceptualization, Measurement, And Association Through Active Learning.Adventures In...
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising as...
This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and promotion. It brings together the managerial focus of advertising...
Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never...
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