The Services Marketing literature focuses on the measurement of service quality and its impact and consequences on businesses. How service quality affects behavioural outcomes such...
Efficient marketing ensures increased producers share in consumers price. The present study is an attempt to study the efficiency of marketing channels for mustard in...
Tourism occupies a place of cardinal importance in the Indian Economy. Tourism provides employment to lakhs of people of this country. Further, it generates foreign...
Handloom is a traditional industry, expressing a way of cultured life, a means of livelihood, exposing to the world the artistic grandeur and excellence of...
Marketing Research is an integral part of any marketing activity. It helps and guides the marketers statistically through various marketing concepts by giving a measure...
This book outlines how to undertake a bibliometric study, a topic of vital importance in academic research today regarding visibility. Scientometrics studies scientific productivity and...
Nowadays, people try to mix different interior styles in order to create an original interior. In spite of enormous supply of wood and rattan, Indonesia...
The globalization of markets has disrupted the existing status quo, delineated the first mover advantage of incumbents and their entrenchment strategies. Changes to the auto...
The present study is an attempt to examine the marketing system and consumer preference for processed milk at Mymensingh town, Bangladesh. In addition to that,...
The issue of marketing is becoming more significant as a strategic focal point of the institutional function in higher education (HE) in many contexts. With...
Dannoe uchebnoe posobie podgotovleno v sootvetstvii s kursom Marketingovye kommunikatsii i prednaznacheno dlya studentov, obuchayushchikhsya po napravleniyam Menedzhment (profili Menedzhment organizatsii, Marketing), Reklama i svyazi...
Rabota posvyashchena probleme upravleniya marketingovoy deyatel'nost'yu v protsesse sozdaniya novogo tovara na rynke informatsionnykh tekhnologiy. Rassmotrena struktura rynka informatsionnykh tekhnologiy, proanalizirovany teoreticheskie podkhody k sozdaniyu...
Through crosscultural and crosslinguistic perspectives, this book uncovers unexplored areas of the semantic shifts and functional developments of discoursepragmatic markers by examining historical and contemporary...
In todays electricity market, the responsibility for new power production units has gone from conventional power systems (CPS) to decentralized generations (DG) as a result...
This book examines two dance theatre productions created for international touring: Mika HAKA (NZ); The Sound of Silence (India). The companies, Torotoro & Samudra, make...
The historical gains of the twentieth century religious education movement would have been limited if not for the legacy of Mary Perkins Ryan. Her intellectual...
Changing social needs, upgrading of design standards, increasing in loading and deterioration has to an increasing need for assessment of existing masonry arch bridges. European...
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Sociability is the distinguishing trait of the human race. Social networks provide a rich medium to transmit information, knowledge, culture and values between and among...
Zimbabwean economic history went through excruciating phases from 200010. The hyperinflation which broke the world history affected performance of many industries including the teaching fraternity....
In the recent years work has become more and more taxing and the stress induced escalates correspondingly. Combine that with a profession that breathes in...
Subsidy in agriculture is an important issue and is an instrument of fiscal policy of the government. The developed countries are providing huge amount of...
This is a serious exploration of the effect of supervisory practices on school improvement which mainly focuses on students learning outcomeacademic achievement. The government is...
This research, using system dynamics methodology, investigates the impact of supply disruption between any two players on performance of a multiplayer supply chain system comprising...
Recruiting, selecting, orienting and then placing employees in jobs do not ensure success. In most cases, there remain some gaps between employee knowledge and skill...
This book 'Impact of Training and Development on Staff Performance' is a research into the impact of training and development as a tool for promoting...
The Book provides comprehensive information, so far as the history of tourism industry of Kashmir valley is concerned. Beginning with the origin and growth of...
This study sought to establish whether the widespread unemployment being experienced in Zimbabwe has influenced people to take up teaching as a career, even though...
Dhaka, the capital city of Bangladesh, has one of the fastest urban growth rates among the developing countries. Groundwater provides about 87% of the total...
The increasing demand of water in agriculture is compelled to search alternative source of water which could be proved economic and effective. Therefore, this book...
Web 2.0, the second generation of World Wide Web, has had a profound impact on the services of academic libraries. Its philosophy of twoway communication...
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