Framework for Marketing Management is an essential resource for professors and educators seeking a comprehensive yet adaptable approach to contemporary marketing management. This concise adaptation...
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management...
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions,...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions,...
With one side of the political aisle proposing increasingly more socialistic and anticapitalistic ideas, the other side has been quick to defend our countrys great...
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decisionmakers and integrating the concepts of Design Thinking,...
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth,...
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth,...
Marketing has changed foreverthis is what comes nextMarketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world's...
Marketing has changed foreverthis is what comes nextMarketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world's...
Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains...
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Framework for Marketing Management is an essential resource for professors and educators seeking a comprehensive yet adaptable approach to contemporary marketing management. This concise adaptation...
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management...
Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions,...
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions,...
With one side of the political aisle proposing increasingly more socialistic and anticapitalistic ideas, the other side has been quick to defend our countrys great...
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decisionmakers and integrating the concepts of Design Thinking,...
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth,...
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic watersWith the developed world facing slow economic growth,...
Marketing has changed foreverthis is what comes nextMarketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world's...
Marketing has changed foreverthis is what comes nextMarketing 4.0: Moving from Traditional to Digital is the muchneeded handbook for nextgeneration marketing. Written by the world's...
Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains...
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